#LOVE LANA DEL REY ALBUM COVER MOVIE#
The building’s glamour pervaded other areas of Born To Die: many of the album’s songs revel in the mystique of celebrity, invoke Hollywood landmarks such as the Chateau Marmont, or nod to 60s movie stars and the monied inhabitants of LA and The Hamptons.
Shot at the Palace Of Fontainebleau, the “Born To Die” clip marked the first time that filming had been allowed in the château, which had been home to the royal family for seven centuries. Lana’s haunting vocals hadn’t always been so distinctive, but as she told the Daily Star in 2011, “People weren’t taking me seriously, so I lowered my voice, believing it would help me stand out.” Molding herself after vulnerable feminine icons such as Marilyn Monroe, the breathy tone she developed ensured she would be noticed.īorn To Die’s title track became the album’s second single, released in December 2011, with a video by French director and songwriter Yoann Lemoine. Lana’s stripped-back music, performed with live instrumentation and unique vocals, offered them the sound they were looking for the purity of emotion she drew upon added that extra depth for fans to identify with.Īlexandra Shulman, editor of British Vogue’s 2012 Lana Del Rey cover issue, explained why the singer stood out among the pack, holding her own against the juggernaut success of Adele’s 21: “I am one of the many thousands of people enraptured by the throaty, seductive voice of Lana Del Rey… Once I had seen Lana play at a small event in London, I was convinced that she would be a great.” With the likes of Katy Perry and Britney Spears still dominating pop music in the early 21st Century, a younger generation of fans entered the 2010s seeking something new.
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